The Swiss are as famous for their watches as the Italians are for fashion houses, or the French are for art and decadence. Art is just what these timepieces are. Regardless of the brand, each Swiss watch is still masterpiece in its own right.
Crafted with such precision and detail, they stay one step ahead of the competition by making perfection the standard to which the Swiss watch companies aspire. When your lowest bar is still shoulders above everyone else’s highest, you are always going to be on top. The Swiss have established a reputation for themselves as consistently being the leaders of the pack.
The watch and clock empire began less majestic than what it is today in geneva in the sixteenth century. At the time Calvinist were condemning the wearing of jewels. Faced with losing their businesses and livelihoods, jewelers and goldsmiths shifted their skills towards watches. The twentieth century saw a mass production of watches like never before. Watchmakers Frederic Ingold and Georges Lechot are credited as generals in charge of the revolution that changed how the Swiss watch was put together and functioned. Both production and profits soared.
The Who’s Who List
All that talk about fine workmanship and high standards aside, are one of these Swiss watches going to be the cat’s meow on your lovely wrist or not? A very emphatic yes. Not only are they “like butter” inside, your Swiss watch is just as gorgeous on the outside. It is only natural that the makers of the finest watches in the world would be behind some of the finest, and most well known brands in the world: Swiss Army, Movado, Rolex, Zenith, Tissot, Beluga, Swatch, Wenger, Omega, and Piaget.
You are obviously going to pay more than you would the $20.00 wonders you find in shopping mall novelty stores. What you get in return is a beautiful watch, and assurance that you have invested in something that will not break down in a few months.
If something does happen, you are covered with a warranty. It is also about buying from the best. If you want an incredibly amazing suit or classy dress, your list would include Armani, Dolce & Gabbana, or Versace. This is because they are the best of the best in fashion. You should follow that same principle when shopping for a watch, because you deserve the very finest.
Filed under watches high end by on Apr 3rd, 2008. Comment. 
Edouard Heuer spent his life aspiring to the excellence and superb performance that are continually exhibited in TAG Heuer watches. The company began in 1860 in Switzerland with a vision of precision designs and quality unmatched by any competitor. The Heuer watch making company was brought within the sleek, sporty ranks of TAG (Techniques d’Avant Garde) in 1985.
TAG is known world wide for producing parts for Formula One race cars. TAG Heuer watches were redesigned with a sleeker, sportier image in mind. Now you can have the high-end sports car look in a watch. You can also take a very deep walk off of a short pier, and still be able to tell what time it is for 650 feet. Of course, by that point, knowing the time is the last thing on your mind.
Sports seemed to align itself with Heuer long before Techniques d’Avant Garde entered the picture. In 1916, the elegant watch company released, to the amazement of the world, a stopwatch that was accurate to 1/100th of a second. The legendary Steve Mc Queen wore a TAG Heuer watch in the film “Le Mans” in 1971.
They played a part in the 1920 Olympic Games, and have served as the official time keepers for the Indy 500 until 2003. TAG Heuer put themselves on a much bigger map by becoming the first Swiss watch to orbit earth.
The Skinny on Who Wears the Shiny
The sleek designs and exceptional workmanship have attracted some big names to TAG Heuer watches. Spokeswoman film siren Uma Thurman was recently dubbed by TAG Heuer as the “par excellence” when it comes to women. She sets the standard, exuding the kind of grace and poise that attracted the watchmaker from the beginning.
Another fine example of Heuer’s commitment to excellence is Tiger Woods. As a championship golfer, he has become synonymous with incredible performance and ambition. On and off the course, he is a man of true class. Woods has been very involved with the designing of a new TAG Heuer watch, the first ever professional golf watch.
NASCAR multi-champ Jeff Gordon is another of Heuer’s hand-picked timepiece ambassadors. Gordon is a man who knows what he wants and goes for it, as his driving record clearly reflects. This is the same kind of spirit and attitude that has brought TAG Heuer is where it is today.
Filed under watches of distinction by on Apr 6th, 2008. Comment.